--- title: What Does a Tree Have to Do with Third-Party Compliance? description: It’s a good question. The answer is, objectively, very little. And yet when we launched our new brand creative, which focuses on themes from nature. image: https://www.blueumbrella.com/hubfs/medium-3.jpg --- [![BU Primary Logo_1. Triangle Main](https://www.blueumbrella.com/hubfs/00_Redesign2022/Blue%20Umbrella%20Branding/BU%20Primary%20Logo_1.%20Triangle%20Main.png "BU Primary Logo_1. Triangle Main")](https://www.blueumbrella.com/) [![BU-Primary White Logo](https://www.blueumbrella.com/hubfs/00_Redesign2022/Blue%20Umbrella%20Branding/BU-Primary%20White%20Logo.png "BU-Primary White Logo")](https://www.blueumbrella.com/) #### products Blue Umbrella delivers a potent combination of powerful risk management tools, innovative technology and research excellence. [Explore all products](https://www.blueumbrella.com/products) [Status](https://www.blueumbrella.com/status) For large enterprises with tens of thousands of business relationships, Status integrates all information and workflows to run a global compliance program. [Research](https://www.blueumbrella.com/research) Blue Umbrella offers tailored third-party risk intelligence reports, safeguarding organizations from regulatory or reputational risk. Third-Party Compliance ## What Does a Tree Have to Do with Third-Party Compliance? ![Blog-Section0-Header-Image-Bees](https://cdn2.hubspot.net/hubfs/5164326/Nov%202019/Phase%202/Images/Blog-Section0-Header-Image-Bees.png) It’s a good question. The answer is, objectively, very little. And yet when we launched our new brand creative, which focuses on themes from nature, I couldn’t be prouder of the team that helped put this together. The fact is that Blue Umbrella’s brand imagery has always been very different than others in the industry. Rather than more conservative, typical business images, we chose images that were strange and quirky. Even then, after five years of this quirkiness, the quirk became predictable. Predictable is not our style… Furthermore, we believed that we needed to mature. Our previous imagery, while quirky, did not adequately capture the value that we bring to our clients and their business environments. I am tremendously proud of what we have accomplished in the past few years, from creating the industry-leading technology for compliance professionals to growing our business to globally to become the defacto partner for huge enterprises and medium-sized companies around the world. This recognition of our growth, strength and professionalism in the industry was also previously underrepresented. So, back to the drawing board. We had several key objectives in redesigning our creative. We wanted something unique, different, professional, but not boring. We wanted imagery that would more adequately reinforce our company mission, Making Business Better. As a third party compliance technology provider, working with enterprise and medium-sized clients around the world, we wanted to ensure that the branding would resonate so we started by looking at the industry itself. # A Force for Good Actually, compliance gets a bad rap. It is often seen not as an enabler, but rather as a detractor, a function that slows the steady pace of business progress. Yet, conceiving of compliance as simply a gateway betrays the true impact that it is capable of having on companies, employees, third parties and the business environment as a whole. Compliance, when properly implemented, is a force for good in society and some of the processes behind third party compliance cascade down through the environments that they operate in, thereby making the entire industry more ethical. # Ethical by Nature Implementing a rigorous system of ethics and ensuring that employees, partners, agents, and vendors [meet those standards](https://www.blueumbrella.com/research), creates ethical ecosystems that become self-fulfilling. The idea that ethical behaviour, with proper processes and technology, begets further ethical behaviour is not dissimilar to environmental ecosystems. For instance, our imagery of trees really stresses to users that their actions set roots and positively affect the entire ecosystem as the trees grow while our imagery around Security (an emerging mountain range) is a nod to the fact that security processes and procedures create fortresses, but that those take time and a great deal of force to create. For research, we decided upon the image of a lion in the reeds. This not only shows that understanding surroundings is important (and potentially perilous), but also that research is power. In a similar vein, the visual of a seashell with a graphic overlaid links to the fact that many of natures greatest forms, seashells and ferns for instance, are echoes of mathematical equations called fractals. There is a link between nature, math and, therefore, technology. # In the Business of Growth We are excited to unveil this exciting new brand creative and believe that it is a good representation of a [company that has evolved](https://www.blueumbrella.com/about) from being a small research provider almost a decade ago to the fastest growing global compliance technology provider. [Third-Party Compliance](https://www.blueumbrella.com/insights/tag/third-party-compliance) ![Allan Matheson](https://www.blueumbrella.com/hubfs/02-Headshot.webp) ### [Allan Matheson](https://www.blueumbrella.com/insights/author/allan-matheson) Allan personifies the company vision — he is leading the movement to better business relationships in a more ethical, compliant, transparent environment. As CEO of Blue Umbrella, Allan is responsible for strategic development and execution, management, and embodying the corporate culture. 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They are also at the mercy of rapidly changing regulations which can vary among jurisdictions.... [![](https://www.blueumbrella.com/hubfs/life%20sciences%20-%20iStock-1327426565.jpg) ](https://www.blueumbrella.com/insights/what-are-the-top-5-considerations-of-life-sciences-compliance) Posts #### [What are the top 5 considerations of life sciences compliance?](https://www.blueumbrella.com/insights/what-are-the-top-5-considerations-of-life-sciences-compliance) Life sciences are under increased scrutiny from regulators and, due to COVID, have faced unprecedented challenges. This has increased pressure to remain innovative with their technology remaining... [![](https://www.blueumbrella.com/hubfs/bu/BRAND%20ASSETS-2019/Illustrations/Animation%20Placeholders/Blue%20Umbrella%20Tree_Animation%20Static%20Preview.jpeg) ](https://www.blueumbrella.com/insights/five-best-practices-for-adverse-media-monitoring) [Third-Party Compliance](https://www.blueumbrella.com/insights/tag/third-party-compliance) #### [Five Best Practices for Adverse Media Monitoring](https://www.blueumbrella.com/insights/five-best-practices-for-adverse-media-monitoring) Enterprises need to be aware of all degrees of risk that their clients and third parties may bring, ranging from a bribery allegation, to association with a sanctioned entity. Therefore, [Adverse...](https://www.blueumbrella.com/adverse-media-monitoring) ## Get Started Today! ### Blue Umbrella GRC Modular Blue Umbrella GRC software streamlines how mid-size organizations identify and communicate risk. [GET A DEMO](https://www.blueumbrella.com/grc?hs_preview=uFnmTDES-20572011632#form-scroll) ### Status For large enterprises with thousands of business relationships, Status simplifies global compliance programs. [GET A DEMO](https://www.blueumbrella.com/status?hs_preview=iYngjorY-20458594126#form-scroll) [### About ](https://www.blueumbrella.com/about) Blue Umbrella is shaking up compliance and risk management through industry-leading research, advanced technology and trailblazing software. [Learn more](https://www.blueumbrella.com/about) [Careers](https://www.blueumbrella.com/careers)   [### Products ](https://www.blueumbrella.com/products) - Client Login - [Blue Umbrella GRC](https://grc.blueumbrella.com) - [Status](https://status.eu.bluedd.com/)     - Connect - [* *](https://www.linkedin.com/company/blue-umbrella-limited) - [* *](https://twitter.com/blueumbrellagrc) ### Get started on compliance transformation. 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